धागों में लिपटी संस्कृति – नमस्ते यूपी । Namaste UP

• Introduction: Kshipra Shukla, president of the Uttar Pradesh Design and Research Institute (UPIDR), is introduced¹.
• UPIDR and the ODOP Scheme: She explains how UPIDR works to elevate crafts and has connected with over 2.5 lakh artisans². She also discusses the institute’s support for the “One District One Product” (ODOP) scheme, which provides training, toolkits, and design assistance to artisans³. (This is covered around

The Handloom Mark and GI Tag: She discusses the importance of the Handloom Mark for authenticating handloom products and mentions that Banarasi sarees have a Geographical Indication (GI) tag⁴. (This is covered around

Government Support: Kshipra Shukla highlights government efforts such as providing free electricity for weavers, organizing exhibitions, and integrating artisan skills into the new education policy⁵. (This is covered around